Using Interior Design to Help Sell Your Home The new concepts that have come about in interior design psychology have allowed home sellers to make more profit in today’s competitive real estate market. This means it is well worth your time planning the changes you will make in order to sell your home for the highest price. Come up with a basic design plan, but make sure to keep your target market and budget in mind. The overall design plan mostly will depend on supply and demand. How many houses are up for sale in your area currently? How many of those houses up for sale sell each week? Is the selling season weather cold, warm, or hot? Is the market currently geared towards buyers or sellers? If there are buyers lining to make offers on homes in your neighborhood, the market is moving fast and you can be prepared to do less. Whatever your answers are, however, you still need to do a few things to make sure your home stands out from competitors. Make sure that you know your target buyers. Make sure to keep in mind your neighborhood and the buyers who are buying homes near yours. Are these people buying their first home, or are they upgrading. This fact will be very important to your design plan, because the psychological needs of these two types are buyers are very different from one another. People buying their first home are seeking to control their own environment by buying, rather than renting. These buyers often have psychological needs including such things as safety and security, a sense of connection, comfort, and self-control. Finding a larger home with more amenities for their comfort, self-esteem, and feelings of prestige are usually the psychological needs of buyers who are upgrading. You want to make a difference in your sales price, so only purchase items that will make a difference. Of all the repairs that you will be making, fresh paint will be your best investment. If you spend money on new kitchen appliances, upgraded bathroom features, and updated lighting fixtures, then you will also get a good return for your money. Sometimes, employing professionals to help will be worth the added expense. Professional painters are very quick, and are usually much less expensive to hire than day laborers. Tile installers, carpet layers, and electricians will also do a better job than day laborers because they know their trades very well. You will want to choose just the right colors to paint your home in order to make a big difference in your paycheck at closing time. Choose complementary colors based on the homes surrounding yours. Take into account that colors will look darker on large exterior expanses than they will on the little paint chips from the store. Best wishes on the sale of your home.